General Patton said, “An army is a team.” A franchise business is a team too! And, any good team has a mascot to rally around. In business, it’s the brand and the logo to rally around. It’s all about the brand and the team. One cannot exist without the other. The value of a business will always be based on the power of the brand bolstered by the strength of the team.

The HOTWORX brand has been elevated by great franchise teams across the country and around the world. That said, there are moments when certain teams stand out with stellar results. I was stunned this past week by the performance of one of these teams. Here is the story of how one team in the midwest shattered a company record by an astounding, dare I say mind blowing mark.

Franchisee of HOTWORX, Katie McDonald, with partners Tanner McWilliams and Ashley & Eric Larson, who own 11 locations now in Iowa and Nebraska, along with her corporate performance coach, Michele Thibodeaux, who is known as the “Presale Princess”, and the team at Grand Island, NE including Regional Manager Addie Litterick, General Managers Carly Howrey, Leanna Ortman, Liz Ellis, Bailey Lawrence, Adi Nichol, Jayda Munson, Lizzy Anderson, Hunter Long and TSA Hayley Russell are breaking company records and signing new members left and right! What an awesome team they are, and one that bleeds the brand!! Teamwork makes the dream work, and big things happen when great brands combine with great people.

Michele told me a few weeks ago that she had a location in Nebraska that was going to shoot for 500 new members on the launch day of pre-sale. I was shocked and elated to hear of that goal which was almost 200 higher than the current record of 321. I actually remember a few years ago when 50 was a big number for a launch day. Dream BIG, right!? So, I told Michele that since we are from New Orleans they should go for 504 which is our area code, lol. They did indeed hit that 504 number, and did it well before the day was over and would ultimately land at 605 shattering the old record by 284 more members!

We have a club known as the 500 Club with HOTWORX, and to be in that club a new studio has to achieve 500 active members within the first three months after opening the studio. This Nebraska team made the 500 Club on the very first day of pre-sale and signed new members at a rate of one per minute for 10 hours straight.

Great job guys 👊🔥🔥🔥

To accomplish that on the first day of pre-sale, months before the studio even opens, is an astounding thing to achieve!

The team in Grand Island is MAKING FITNESS HISTORY!!!

👊🔥