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HOTWORX Opens the 800th Location

Last week the HOTWORX franchise opened number 800, a beautiful new location in Salem, NH. Big congratulations go out to franchisees, Michelle and Phil Sundman, who worked extremely hard to develop this location when the opportunity presented itself to them.

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November 16, 2025

How Infrared Exposure Lowers Cortisol & the Ideal Routine for Stress Reduction

In a world where stress is constant and recovery is often an afterthought, infrared energy and heat has emerged as one of the most effective natural tools for calming the mind and restoring the body.

November 9, 2025

HOTWORX Expands into Quebec: A Powerful Partnership Igniting Growth Across Canada

As HOTWORX continues its early-stage expansion throughout Canada, we are thrilled to spotlight major progress in the Province of Quebec, a unique French and English speaking region that represents both tremendous opportunity and a vibrant energy perfectly aligned with the brand’s mission.

November 3, 2025

The Power Within: Why Infrared Energy Is the Ultimate Fitness Multiplier

At HOTWORX, every infrared induced drop of sweat has a purpose, and that purpose begins at the cellular level.

October 26, 2025

Heating It Up in Mexico

The HOTWORX franchise is headed to Mexico! I am super proud to report that on this October 15th we signed a master franchise agreement for Mexico with one of our top franchisees from Texas, Karla Ramos.

October 20, 2025

Let the Mirror Be Your Measure

As a seasoned fitness trainer, I have noticed from time to time that clients will complain about working out but not losing the amount of weight that they want to lose, yet at the same time their body is making a transformation. They’re way too focused on the scale when they should be focused on the mirror.

October 5, 2025

The Power of Three: Why Teamwork Transforms Fitness

In a world where many fitness programs come and go like the changing of the seasons, one enduring strategy stands out and endures: training in small groups.

September 28, 2025

HOTWORX “Workouts for Heroes” Jeep Donation

HOTWORX continues to support wounded veterans through its longstanding partnership with Sacred Mountain Retreat Center, a respite nestled in the Black Hills of South Dakota for wounded veterans, first responders and Gold Star families.

September 21, 2025

You Get What You Measure in Fitness

When it comes to fitness, there’s a simple but powerful truth: you get what you measure. If you track your steps, you’ll walk more. If you log your meals, you’ll eat more mindfully. And when it comes to workouts, measuring your performance not only fuels accountability but also accelerates results.

September 14, 2025

HOTWORX, Sweat, and the Truth: Why Honesty About Fitness Results Matters

In a culture saturated with filtered selfies and 30-second transformation reels, the fitness world often feels like a highlight reel of impossible standards. But if you’ve ever stepped into a HOTWORX 24 Hour Infrared Fitness Studio for a 30-minute isometric workout like Hot Yoga or Hot Warrior, you know one thing for sure: the workouts can be fast, but results don’t come easy, they come with effort, intention, and consistency.

September 7, 2025

HOTWORX Packs a Big Fitness Punch in a Small Boutique Space

Did you know that HOTWORX offers more instructor led workout types than most big box gyms?

September 1, 2025

The Trifecta of Transformation: Infrared Isometrics, Infrared HIIT, and FX Zone Resistance Training at HOTWORX

Without a doubt, impressive results are being obtained from customers who consistently practice hot isometrics or hot HIIT at HOTWORX studios across the country. When a customer wants to amp it up a bit, though, maximum results come from a combination of isometrics, HIIT and resistance workouts through cross-training, and intensity.

August 25, 2025

Reinvent Your Fitness

I always like to talk to our franchise owners about how important it is to reinvent your business when the time is right. To that point, we just launched a company wide reinvention of our pro shop payment system along with a simultaneous upgrade to our functional training area known as the FX Zone.

August 18, 2025

Skin Bliss from a HOTWORX Infrared Workout

A HOTWORX workout is the best in the industry for burning calories, oxidizing fat and losing weight, but let’s talk about another cool advantage, the skin wellness benefits of a HOTWORX infrared workout.

August 11, 2025

Choosing the Best: Why Merit Matters in the HOTWORX Virtual Instructor Competition

The HOTWORX Virtual Instructor (VI) Competition is one of the most exciting events in fitness. It’s the search for the next energetic, knowledgeable, and inspiring fitness leaders who will guide members through workouts in studios all over the world.

August 4, 2025

The Popularity of Glute Training

For a few years now I have been noticing the rise in popularity of training the gluteus maximus aka the “peach,” the “buns,” the “booty.” For as long as I have been involved in fitness training the glutes has been considered an essential part of a workout routine, but not to the extent that it has become a focus lately.

July 27, 2025

HOTWORX Introduces SCAN 24/7 for Even More Customer Convenience

HOTWORX is known for fast and effective infrared workouts. Now the company is introducing a fast and convenient app payment and checkout system so that customers can purchase retail items anytime they want with no hassle in seconds through their HOTWORX Burn Off App.

July 20, 2025

Fitness Success is a Choice

Have you ever heard the saying, “nothing changes if nothing changes”? Every now and then I run across people who are stuck in what is known as “analysis paralysis” in fitness and in business. They just can’t break out because they won’t make the actual choice to do so.

July 14, 2025

Elevate Your Fitness: Why Athletic-Style Hot Yoga Like HOTWORX Belongs in Your Training Routine

In today’s competitive fitness world, mental and physical recovery plus performance are no longer separate goals, they’re two sides of the same coin. That’s why more business professionals, athletes and fitness enthusiasts are turning to athletic-style hot yoga as a cornerstone of their training.

July 6, 2025

Don't Be Average

Each week I talk to new HOTWORX franchise owners for Orientation Day on video. One of my main challenges to them is to set big goals for their new business. The average of anything should never be the goal.

June 29, 2025

The Science of Fat Oxidation in Infrared Sauna Workouts at HOTWORX

In the pursuit of fitness, many are discovering the power of infrared sauna workouts to burn fat faster, recover quicker, and boost overall metabolic health. At HOTWORX, where a patented infrared workout sauna meets isometric and HIIT training, the science behind fat oxidation takes center stage…and the results are nothing short of transformative.

June 23, 2025

The Science of Why Humans Sweat to Thrive

Sweating is one of the most essential and natural functions of the human body, and it’s far more than just a response to heat or exercise. It’s a powerful, built-in system for cooling, detoxifying, and protecting the body.

June 16, 2025

Brand Power, Team Power

The HOTWORX brand has been elevated by great franchise teams across the country and around the world. That said, there are moments when certain teams stand out with stellar results.

June 8, 2025

How Hormesis Enhances Your Workout in an Infrared Sauna

In the world of fitness and wellness, the idea that "what doesn’t kill you makes you stronger" has a scientific name: hormesis. It’s the biological phenomenon where exposing your body to mild stress actually makes it more resilient. When you combine the hormetic effects of exercise with the controlled heat stress of an infrared sauna, the results can be transformative for both your physical performance and overall health.

June 1, 2025

Cardio Workouts Have Evolved Beyond the Treadmill Grind!

It’s time to leave that grudging treadmill session behind and say hello to the best cardio workout you don’t even know you are getting.