Without Any Hesitation

November 23, 2025

HOTWORX congratulates franchisee, Carrie Trumbower, who was awarded a franchise license in the Raleigh-Durham (Fayetteville) market and recently opened her Durham, NC (Woodcroft) studio!

What originally motivated you to consider a business opportunity?
A desire to share my passion for health and fitness with others originally motivated me to consider a business opportunity. As a Family Nurse Practitioner with a strong interest in functional medicine, HOTWORX appealed to me as a way to marry my passions into one career. I am thrilled to introduce Durham, NC to HOTWORX and help to improve the health of my community.

What led you to explore franchising rather than an independent business?
I am a working mother of 3 young children with no formal business training. The idea of starting an independent company was overwhelming. Joining a franchise allows me to experience the ownership and autonomy of having my own business, with the guidance and support of the franchisor.

What was your initial impression of your first HOTWORX session?
My first HOTWORX session was so much harder than I expected! I was already in top physical conditioning for my age with a dedicated routine of strength, cardio, and hot yoga. I went into the HOTWORX Hot Yoga session thinking that it would be a recovery day. That session and every session since then challenged me to the point where I had to take breaks and modify poses, which motivated me to keep going back so I could get stronger!

How was your experience going through the HOTWORX Discovery Process?
The HOTWORX Discovery Process was thorough and well-paced. Nancy Price, my Franchise Recruiter, told me everything I needed to know so that I could make an informed decision without any hesitation.

How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Because of the thoroughness of the Discovery Process, there were no surprises to me on Orientation Day. It was great to hear how so many of the Executives at HOTWORX started with the company 10-20 years ago and grew their careers alongside the brand. I was excited and motivated by the discussion with Stephen P. Smith, whose sports metaphors resonated with me as a former collegiate athlete.

What advice would you give to other candidates considering the opportunity to franchise with HOTWORX?
Ask as many questions as you can think to ask during the Discovery Process. I also received great advice and knowledge by talking with other HOTWORX franchisees.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. I believe in the science behind infrared therapy.
2. The organization and support of the HOTWORX company allowed me to feel confident in my ability to be successful.
3. I feel that my town will benefit from the accessibility that HOTWORX provides to better health.

What excites you the most in offering HOTWORX to your community?
Durham, NC is populated with highly educated and busy individuals. I am excited for my community to have access to a form of functional medicine that works with their budget and schedule.

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
I plan to welcome at least 1,000 members into my studio by the end of the first year.

How will HOTWORX help you achieve your personal and professional goals?
HOTWORX will allow me to have a career that I love while sharing my passion for health and fitness and being a present wife and mother.

Congratulations, Carrie, and welcome to the HOTWORX team!
Looking for a new business opportunity and want to learn more about HOTWORX?
Visit hotworx.net/franchising.

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